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Honda Appoints Sales Representatives in Southeast Asia

by Mia Yao
Honda Appoints Sales Representatives in Southeast Asia

Honda Aircraft Company has appointed new authorized sales representatives based in Bangkok and Singapore, which will further strengthen its presence in Southeast Asia.

Forth Corporation Public Company, based in Bangkok, represents HondaJet sales in Thailand, Vietnam, Laos, Cambodia, and Myanmar, while Singapore-based WingsOverAsia covers countries including Malaysia, Indonesia, Brunei, and the Philippines.

Targeting a business aviation market full of potential like Southeast Asia, the North Carolina-based company already appointed Malaysia-based KarbonMRO as the exclusive authorized service center (ASC) in July 2022.

“Southeast Asia is a dynamic market for business aviation, and we are excited to expand our presence in the region to deepen our connections with local customers,” said Peter Kriegler, VP of Sales of Honda Aircraft Company.

With the HondaJet offering sustainable features and greater range that are suited for Southeast Asia, Pattanan Amatanon, COO of Forth Corporation Public Company Limited, said the partnership is set to bring “new value” to the market.

The HondaJet Elite II light business jet, built with lightweight materials and newer generation engines, has a range of 1,547 nm (2,865 km) and is known for its increased fuel capacity.

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